Gideon Idah

Creative Director | Product Manager | Brand Strategist

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About

Gideon Idah is a dynamic and results-driven Creative Director and Brand Strategist with over 6 years of experience transforming brand narratives and driving product success across diverse industries. A systems thinker, he excels at leading cross-functional teams, implementing innovative digital strategies, and delivering measurable impact in brand development, digital campaigns, and product lifecycle management.

Work Experience

Creative Director

ReBrandU Creative Innovations

Dec 2023 - Present

Lagos, Lagos State, NG

As Creative Director, provided strategic leadership and drove growth initiatives for ReBrandU Creative Innovations, managing client relationships and overseeing creative operations.

  • Provided strategic leadership and oversight for all creative projects, ensuring high-quality deliverables and client satisfaction.
  • Developed and implemented growth strategies that identified new business opportunities and expanded market reach for the agency.
  • Fostered and maintained strong relationships with existing and potential clients, driving repeat business and new client acquisition.
  • Managed and mentored a creative team, optimizing workflows and enhancing overall team performance and project delivery.

Social Media Manager & Content Creator | Brand Strategist

Kokri Branders

Oct 2021 - Nov 2023

Lagos, Lagos State, NG

Led brand strategy, social media management, and content creation for Kokri Branders, enhancing brand consistency and market performance for a diverse client portfolio.

  • Developed and executed comprehensive brand strategies that consistently achieved business objectives and enhanced client market positioning.
  • Managed and maintained brand visual identity, messaging, and tone across all marketing channels for a vast clientele, ensuring cohesive brand experiences.
  • Conducted in-depth market research and performance analysis to identify brand strengths and areas for improvement, informing strategic adjustments.
  • Collaborated cross-functionally with design, marketing, and sales teams to ensure brand consistency and alignment across all initiatives.
  • Oversaw and optimized brand campaigns and promotions, maximizing impact and safeguarding brand integrity across multiple client projects.

Brand & Social Media Manager | Graphics Designer

Fitplus Healthcare

Aug 2020 - Sep 2021

Lagos, Lagos State, NG

Directed brand and social media strategies for Fitplus Healthcare, enhancing brand presence and driving promotional campaign success.

  • Managed and maintained Fitplus Healthcare's brand image, identity, and messaging across all digital channels, ensuring consistent representation.
  • Developed and executed targeted brand strategies that aligned with business objectives, improving brand visibility and market perception.
  • Oversaw the implementation of digital campaigns and promotions, contributing to increased audience engagement and brand awareness.
  • Designed compelling graphics and motion visuals for social media, enhancing content appeal and audience interaction.

Education

Digital Branding & Engagement

Curtin University

Jan 2020 - Dec 2022

Perth, Western Australia, AU

Information Communication Technology

Escae University Benin

Jan 2017 - Dec 2021

Cotonou, Littoral, BJ

Brand Management

Indian Institute of Management Bangalore

Jan 2018 - Dec 2020

Bangalore, Karnataka, IN

General Studies

Chelmsford College International

Jan 2007 - Dec 2013

Projects

Powerbanks Renewable Energy Ltd (Product Manager)

Defined and executed the product strategy for Powerbanks Renewable Energy Ltd, focusing on development and scaling of renewable energy solutions.

Tobenna Erojikwe’s NBA Presidential Campaign

Apr 2024 - Apr 2024

Coordinated all digital initiatives for Tobenna Erojikwe's NBA Presidential Campaign, ensuring consistent messaging and alignment with campaign goals.

Olumide Akpata’s Gubernatorial Campaign

Mar 2024 - Mar 2024

Managed the comprehensive digital presence and online campaign strategy for Olumide Akpata's gubernatorial campaign in Edo State, Nigeria.

The Paint Masters LLC (Brand Consultant)

Apr 2023 - Apr 2023

Provided expert brand consulting services to The Paint Masters LLC, enhancing their market positioning and communication strategies.

WebitsPay (Product Manager)

Dec 2022 - Dec 2022

Led product development and enhancement for the WebitsPay app, focusing on user requirements and growth strategies.

My Community & Me UK (Online Campaign Manager)

Jun 2022 - Jun 2022

Managed online campaigns for My Community & Me UK, leveraging digital platforms to promote social and environmental initiatives.

Sinach Live In Concert (S.L.I.C) Inspire LTD. (Online Campaign Manager)

Dec 2021 - Dec 2021

Managed digital campaigns for Sinach Live In Concert (S.L.I.C) Inspire LTD., overseeing planning, execution, and analysis.

Skills

Product Management

  • Product Strategy
  • Product Lifecycle
  • Requirements Gathering
  • Cross-functional Collaboration

Brand Strategy & Communication

  • Brand Development
  • Brand Messaging
  • Brand Identity
  • Market Research

Digital Media & Marketing

  • Social Media Management
  • Social Media Ads
  • Digital Campaigns
  • Content Writing
  • Copywriting

Design & Creative

  • Web Design
  • Mobile Design
  • Graphics Design
  • Motion Design
  • Creative Direction

Strategic Planning

  • Pitch Decks
  • Growth Strategies
  • Business Development
  • Client Management

Campaign Management

  • Online Campaigns
  • Digital Project Management
  • Campaign Optimization